Be savvy in the sales


Who can resist the lure of the sales? With everything you never needed at eye-wateringly low prices, it can be difficult not to splurge on unnecessary items. Come on, hands up – how many of you have got items in your wardrobe with the ‘sale’ tag still on them?

Here are my six top-tips on how to avoid breaking the bank on those ‘bargains’ and, most importantly, how to have fun while you’re doing it. Whichever tier you’re in, here’s what to expect…

Are you going to get your cost-per-wear? A good guide is £10 or less. For example, if you buy a coat for £200, can you see yourself wearing it at least 20 times? £200 divided by 20 times = £10 cost-per-wear.


When you hit the shops (physically or online) there will be lots of items in the sales from this season’s hottest colours, i.e fashion buys. It’s worth taking a moment to consider whether you will still want to wear ‘volcanic orange’ or a red sequinned jacket when everyone else has moved on to another colour. If you are going to invest, make sure it is in one of your most flattering neutrals. If you don’t know which colours these are, instead of rash spending, why not invest in an hour’s express wardrobe or colour consultation? For £140 via Zoom, it’s one of the best investments you can make. Click here to find out more.


Does it plug a hole in your wardrobe, and will it help you create at least three other outfits? If it weren’t reduced, would you still want to buy it?


Before limbering up your fingers to tap away furiously on the keyboard, or getting ready to elbow others out of the way, make a shopping list of everything you wish to purchase and set yourself a budget. Stand in front of your wardrobe and have a really good talk with yourself. “What do I need to make that outfit perfect? Are there key neutrals missing from my wardrobe? Where’s that skirt I need to create lots of different outfits?”

There is no point in buying something that is heavily reduced if you don’t really need it. Don’t be swayed by any amount of saving. If you will never use it or wear it, what’s the point? Try to make sure you only purchase items that are on your shopping list because you know they will be put to good use – be strong!


You’ve seen it on an influencer and it looks amazing on them. BUT, would the same item look amazing on you? Factor in colouring, body shape, scale and proportions, style personality and your budget before taking the plunge.


Before you make a purchase be sure you know the store’s refund and exchange policy during the sale period. This will differ for each company, so to avoid misunderstanding always ask or read the signs that are usually displayed at the bottom of the website or at the till point.

Most importantly, have great fun at the sales – and remember those words of wisdom from Carrie Bradshaw in Sex and the City: “I like my money right where I can see it – hanging in my closet!”

Let me know if you need an hour or so of my time to help you choose the perfect pieces for your wardrobe by emailing

Best wishes and see you next year,

Anita xxx

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