Personal Styling + Home Styling

There is always something new to see and read on my blog, especially Instagram. As a multi-award-winning personal stylist in London and Surrey, I cover a wide range of things that interest me, focused mainly around the following: exploring interiors + art + architecture + style + fashion + travel + food + things that touch my imagination daily.



a big shout-out for small brands

Some of you may be aware that Instagram @feronclarkstyle has been a brilliant visual platform for me, enabling me to grow my business, to impart colour and style tips and to showcase brands that offer products and services which I love and think you will, too. From time to time I share these with you via my newsletters.

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Cardigan colours for you…

We are having a mini heatwave in London this week; it’s unseasonably hot for autumn, yet the days begin chilly and end chilly.  As a result, this week’s newsletter focuses on cardigans, which are a key layer to pop on when it’s cool, and easy to peel off when you’re warming up. I’m also a big fan of jackets and blazers and at some point I’ll do a little edit on these, too.

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look after your woollies!


With autumn here, knitwear may be at the forefront of your mind. I really like to take care of my clothes and especially my woollies. A few years ago I had to throw away my entire, beautiful, knitwear collection due to a moth infestation. It was upsetting as I had built it up over many years and the cost of replacing it was huge. So, I thought it was timely to write a blog about keeping your knits in pristine condition throughout the year, and below are my top tips. After all, if you’re anything like me and love wearing cashmere, you’ll know it’s an investment buy and will want to maximise its cost-per-wear value.

The biggest threat to your woollies is moths, so let’s tackle them first.

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jump for joy

There are many jumpsuits to choose from and I would go for one which you can wear in lots of different ways: mum-on-the-run; power-dressing for work; a night out; and a special event, such as a wedding. In the image above, I’ve styled my new Baujken black ‘Emory’ jumpsuit three ways. It’s 100% lyocell, which means it’s a breathable, soft fabric with a lovely drape which feels comfortable on. I like the texture of the weave, too. Currently available in all sizes, I’ve sized up. It’s £159, but you’ll get 20% off with code FERONCLARKSTYLE20

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Pantone colour of the year 2020 classic blue

Industries across the world will be dipping into their blue dye pots following Pantone’s annual colour of the year announcement at the beginning of December. This year, it’s quite simply, classic blue. A shade that sits between our own true blue and royal blue.

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Watch this space!

Watch this space!   I got my first watch when I was thirteen years old. It was a Timex and I wore it every day to school; it was my […]

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How to choose coats which work for you

So many of you have asked me about winter coats, so I’ve put together this video to show you my eight coats and how and why they work for me. I hope it helps you choose the perfect winter coat, but also other coats which will work all year round. Try and resist the temptation to buy a coat just because it’s on sale; it’s important to buy less and wear more.

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